Emerging Asian Markets Targeted by French Winemakers

Although they face many hurdles, French winemakers are working to attract a growing middle class in Asia away from spirits and beer. Chinese wine shipments and consumption fell for the first time in a decade in 2013. The drop comes as Beijing reins in luxury spending and extravagant banquets, against the backdrop of a slower economy, and an anti-graft campaign backed by President Xi Jinping to root out official corruption. Winemakers and industry executives ...

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Written by: editor - Thursday, May 29, 2014

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