
The brands of alcohol that are heavily advertised in magazines that young people read are the ones that are popular with underage drinkers, a new study finds. The findings, reported in July's iJournal of Studies on Alcohol and Drugs/i, add to evidence that alcohol ads can encourage kids to drink. They also suggest that the alcohol industry's self-imposed standards on advertising are inadequate, said lead researcher Craig Ross, Ph.D., M.B.A., of the ...
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