Tuesday, July 8, 2014

Alcohol Brands Heavily Advertised in Magazine are Popular With Underage Drinkers

The brands of alcohol that are heavily advertised in magazines that young people read are the ones that are popular with underage drinkers, a new study finds. The findings, reported in July's iJournal of Studies on Alcohol and Drugs/i, add to evidence that alcohol ads can encourage kids to drink. They also suggest that the alcohol industry's self-imposed standards on advertising are inadequate, said lead researcher Craig Ross, Ph.D., M.B.A., of the ...

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