Peer Influence Has Better Weight Loss Results

People who find success in a wellness programme are more influential in getting friends to sign up than a charismatic but less successful person, the findings showed. "Your ties and social contacts may have a bigger effect because you see them every day and you have that close connection," said Lora Cavuoto from the University of Buffalo. "If they can be successful, then that's your best way of getting information out that a programme is good and it ...