Is a new exercise program or diet working for a friend? If so, there's a good chance that you will try it too. A person who finds success in a wellness program is more influential in getting friends to sign up than a charismatic, but less successful pal, according to a study by University at Buffalo occupational health researcher Lora Cavuoto. The study, "Modeling the Spread of an Obesity Intervention through a Social Network," was published in the ...
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