Women tend to find ads with sexual imagery off-putting, unless the advertised item is priced high enough, says a new research. The findings, published in iPsychological Science/i, a journal of the Association for Psychological Science, reveal that women's otherwise negative attitudes about sexual imagery can be softened when the images are paired with a product that connotes high worth. "Women generally show spontaneous negative attitudes toward ...
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titled Unless the Price is Right, Women Find Sexually Explicit Ads Unappealing.
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editor - Thursday, December 5, 2013
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