Poor Memory for Sound? Here's Why

Forgot the grocery items your wife asked you to pick up on the way back home from work? You're not alone. When it comes to memory, we do not remember things we hear nearly as well as things we see or touch, reveals research. "As it turns out, there is merit to the Chinese proverb 'I hear, and I forget; I see, and I remember'," chuckled lead author James Bigelow from University of Iowa (UI). "The brain may process auditory information differently ...