Memory of Sound Poor in Humans

Memory of things that we hear is not as good as memory of things we see or touch, found researchers at the University of Iowa. Remember that sound bite you heard on the radio this morning? The grocery items your spouse asked you to pick up? Chances are, you won't. "As it turns out, there is merit to the Chinese proverb 'I hear, and I forget; I see, and I remember," says lead author of the study and UI graduate student, James Bigelow. "We ...