Fast Food Giants' Ads for Healthier Kids Meals Don't Send the Right Message: Study

A new study finds ads from fast food giants at depicting healthier kids' meals frequently go unnoticed by children ages 3 to 7 years. In research published on March 31, 2014 in JAMA Pediatrics, Dartmouth researchers found that one-half to one-third of children did not identify milk when shown McDonald's and Burger King children's advertising images depicting that product. Sliced apples in Burger King's ads were identified as apples by only 10 percent of young ...

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Written by: editor - Wednesday, April 2, 2014

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