Here is How How Men and Women Choose Partners

The real difference between how men and women choose their partners has been revealed in a new study. According to the study by researchers from Concordia University, men respond more strongly to the "framing effect" when it comes to physical attractiveness, while women are more attuned to negatively framed information due to an evolutionary phenomenon called 'parental investment theory. Concordia marketing professor Gad Saad said that for women, choosing ...