A hard-selling world of branded entertainment that uses product placement to push smartphones and lipsticks has been given maximum exposure by the export success of South Korea's TV dramas. The so-called Hallyu (Korean Wave) of TV shows and pop music has long conquered most of Asia and, in recent years, found new, devoted fans in the Middle East, Latin America and North Africa. The vast audiences opened stealth marketing opportunities that have become ...
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Sunday, June 22, 2014
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