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Last winter, pro skier Sage Cattabriga-Alosa had a vision to take his skiing to the next level—a vision that really had little to do with actual skiing. The Portland, Oregon–based athlete instead imagined turning his favorite ski slopes into an interactive piece of art: He’d use a projector to cast light and his own digital designs onto the natural contours at Wyoming’s Grand Targhee Resort, then ski through them. With the help of The North Face and action-sports media producer Teton Gravity Research (TGR), he made his dream into a reality and created one of the most engaging ski-film segments ever produced, the process of which was documented by Powder magazine as the Experience Sage Project.
“Art is something that I’ve always been interested in, but a project like this is a whole different level,” says Cattabriga-Alosa. “To have that combo of my two passions in something that is as cohesive as this is awesome.”
A big storm during filming made Sage Cattabriga-Alosa’s mountain “studio” into a very pleasant work environment. Photo courtesy Adam Clark/Powder magazine
One of the biggest names in big-mountain freeskiing and a featured TGR athlete for more than a decade, Cattabriga-Alosa first started kicking around the notion of a projector-based ski movie five years ago, but let the concept marinate before bringing it any further. Two seasons ago, he and ski photographer/videographer Adam Clark made an attempt at the idea during the TGR Co-Lab competition, a voter-based Internet video contest with a $100,000 grand prize, though Cattabriga-Alosa admits it was more a trial run than a final draft.
The Experience Sage Project is the refined end product, using a high-powered projector and lights to build moving, living art on nighttime powder slopes and create a one-of-a-kind canvas for Cattabriga-Alosa to shred on his skis. Produced with the help of Clark and TGR co-founder Todd Jones, the result is sharp and visually stunning.
Sage Cattabriga-Alosa painting one of his many electronically produced canvases; photo courtesy Adam Clark/Powder magazine
But perhaps the most interesting part of this mind-blowing endeavor is the work that went into making it happen. According to Cattabriga-Alosa, just setting up each piece of art would take up to 50 minutes, and that doesn’t even factor in any athlete prep or actual shooting time. Powder magazine got a behind-the-scenes view and spoke with each of the creatives involved, following the crew over eight long nights of filming at Grand Targhee for a digital feature showcasing the Experience Sage Project. The feature brings the edit full circle, giving readers a rare glance into the minds of skiing’s most creative producers. For the full multimedia experience, complete with video, photos, and audio, check out the Experience Sage Project on Powder.com.
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