Gaining Popularity on Twitter Might be Costly, Suggests Study

Less popular users can gain popularity by increasing their activity and their tweets, but the result will be costly and inefficient, suggests a new study. The study conducted at Technical University of Madrid showed devised a measure that relates the effort spent to the influence gained by tweeters. Researchers confirmed that the actual structure of Twitter is the key to the influence. It was a heterogeneous network, or rather, one where there was a ...

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Written by: editor - Monday, November 3, 2014

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