Black and white ads are found to help consumers focus on the product's basic features and decide better than coloured ones, claims a new study. According to the study by Ohio State University, black-and-white can lead consumers to focus on the abstract, essential, and defining components of a product while color images can draw attention to the concrete, sometimes unimportant and idiosyncratic features of the product. Companies should carefully consider ...
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Thursday, January 22, 2015
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