People Associate Unhealthy Food With Being Tasty

New research by Kiel University, Germany, has shown that unhealthy food is widely associated with being tasty, and taste is the main driver of food decisions. During the study, participants were given a variety of yogurts that differed in sugar and fat quantity. Even when they were given information about the ingredients, this was not sufficient to encourage people to choose the healthier yogurt. This strategy was especially ineffective for people who needed it ...