A new study has revealed that when people move from the early stages of pursuing a goal to a more advanced stage, they tend to alienate other members of a support group. Szu-chi Huang (Stanford University), Susan M. Broniarczyk (University of Texas at Austin), Ying Zhang (Peking University), and Mariam Beruchashvili (California State University, Northridge) wrote that when consumers start working toward a goal, they often feel uncertain about how to achieve the ...
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titled People Tend to Alienate With Friends When Close to Achieving Targets.
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Thursday, January 22, 2015
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