EEG readings can predict a movie's success better than surveys, reveals a new study. Authors Maarten A. S. Boksem and Ale Smidts of Erasmus University wrote that several decades of research have shown that many important mental processes occur below the surface of consciousness, leaving people very limited in their ability to predict their own future behavior. They added that this study suggests that neuroimaging technologies such as EEG machines can ...
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Thursday, February 26, 2015
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