New Ad Campaign Focuses on Organ Donors

'The greatest person ever known' would be an organ donor, quotes an ad campaign which hopes to get more people to elect to be organ donors. "We really wanted to speak to those people; that is probably 80 percent or more of the population who really are positively inclined toward joining the organ donor registry and say to them, 'You have the power to make life begin again,' but only if you take action now," said Todd Butler, Ad Council of Rochester President and ...