Smoking group Forest has branded the Public Health England's (PHE) anti-smoking campaign 'poisonous' and accused PHE of making 'exaggerated claims'. PHE's New Year campaign advert shows roll-up cigarettes made of rotting human flesh. It warns smokers that every cigarette 'rots you from the inside out', thus highlighting the damage that smoking does to muscles, bones, teeth and eyes. Professor Dame Sally Davies, the chief medical officer, said, "While many were ...
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